20A – Growing Your Social Capital

1)     Who they are and what their background is?

a.      Xiang Li, co-founder of NextEV, founder and CEO of Lixiang One EV, Autohome founder (ATHM (NYSE)).

b.     Tonggen Wang, a professional automobile industry and marketing analyst. He has seven hundred thousand followers on social media.

c.      Shufu Li, founder of Geely Auto. He owns 17 automobile and EV manufactories.

2)     Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot.

a.      Tonggen Wang – a domain expert

b.     Xiang Li– market expert

                                                  i.     IPO experienced.

c.      Shufu Li – supplier

                                                  i.     Huge productivity.

3)     A description of how you found the person and contacted the person.

a.      From the news and social media. And go to the office talk to them. Got any chance to meet them in restaurants, bars, or even restrooms.

4)     The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation?

a.      Looking for angel investment from them, also they will be the members of BOD. The return is to stimulate the development of the EV industry and catch up with Tesla.

5)     How will including this person in your network enhance your ability to exploit an opportunity?

a.      More available investors and possibly appear on the market.

6)     Finally: Reflect

Find the person value and sets up the target people to save my time. It’s never happened before in my life but I would like to try.

19A – Idea Napkin No. 2

1)    You. 

a.     I am a UF senior student in an information system major. My talents are good at geographically and navigation-related things. I can do simple Java and Tableau.  Also: My aspiration is financial independence. So far, I think this business probably is my first-time start-up business, and my first pot of gold will be earned from this business.

2)    What are you offering to customers? 

a.     Again, I am offering my customers multiple aftermarket solutions for solving the electric sedan trip rang problem.

3)    Who are you offering it to? 

a.     So far, electric sedan and SUV are growing fast. For example, Tesla is one of the successful examples in the industry. Also, Tesla builds 1,191 Supercharger stations, with 9,184 Superchargers global wide. However, there is only one station in Gainesville with 10 Superchargers. The balance of demand and supply is not right. We are here to help these electric sedan owners in Alachua to reduce their charging times.

4)    Why do they care?

a.     Image when a hurricane heads to Alachua county, would you like to drive an electronic sedan or an extended range electronic car with diesel generator from FL to GA and all the way to the other safe states. I will choose the second one.

5)    What are your core competencies?

a.     “As of January 2017, sales of the Prius liftback totaled over 1.8 million units in Japan and 1.75 million in the United States, and ranked as the all-time best-selling hybrid car in both countries” Toyota Prius – Wikipedia

b.     Prius is a hybrid which is close to extending range style by a diesel generator. And it’s sales the record also proved the potential market.

18A – Create a Customer Avatar

 'Customer Avatar' 

From my previous business plan and idea, I was telling about to put a small diesel engine for Tesla so that the mileage can be improved effectively. Also, this technology saves time for charging your car electronically. On the other hand, we can skip the waiting line to add diesel when the hurricane comes.

So, in my imagination, my customers who are paying for this is a 35 years old man with a tidy navy-blue color suit with a clean red tie. His company is in the rising stage. He does usually need to go on a business trip by driving far from the Los Angeles to Las Vegas or San Francisco. He doesn’t want to waste time charging his car for long driving because time is money. Less time on the road means more earlier he can face to face with his contractors or vendors. 

17A – Elevator Pitch No. 2

1) The pitch.
https://youtu.be/LQHbIfPyrVk

2) A reflection on the feedback you received from your last pitch.

There is 1 feedback from the last pitch. And keep doing so.

3) What did you change, based on the feedback?

No need change.

16A –What’s Your Secret Sauce?

1)      Describe five ways in which you think you have human capital that is truly unique. What is it about you, exactly, that makes you different?

a.       I am the one who is very careful when I am doing the stuff. I afraid of making a mistake because when working with a team, my mistake could lead others result failed. I don’t scare failed, but others may not. Also, I usually want to make things as perfect as I can. Like coding, I would like to make all the thing in Java looks nice and easy to be read. But also, I would like to enjoy a no schedule losing time day that I don’t care what I need to do and just totally relax.

2)      Interview the five people who know you the best.

a.       https://soundcloud.com/dongen-he/dongen-interview-1/s-l08Nm

Always care about other people's feelings and make the best decision for everyone.

b.       https://soundcloud.com/dongen-he/haonan-voice-memo/s-cBAtt

Hardworking is the key my friend mentioned. 

c.       https://soundcloud.com/dongen-he/yirong-voice-memo/s-j5vwx

d.       https://soundcloud.com/dongen-he/jiantao-voice-memo/s-s1jJm

Impressive team working ability.

e.       https://soundcloud.com/dongen-he/tong-voice-memo/s-epRA0

Great responsibility for around.

3) Reflect on the differences. How do you see yourself, and how do others see you? Are there differences in how you assess yourself compared to others? What do you think causes these differences? Do you think your interviewees are correct about you? Finally, going back to your list from part 1, would you make any corrections to the list? How?

               Comparing with my friends' review of me, I think they feel more about how I take care of them in daily life. I see myself as a cat lifestyle, however, my friends feel I am living like a dog that full of happiness, positive attitude, responsibility or a liable person. I think the difference in how I am in the two visions of myself. I think and they think. And now, I know myself more than before.

15A – Figuring Out Buyer Behavior No. 2

1)      Find three people who would fit that segment and arrange to interview them.

a.       First-person is the one who fits this segment. Because I saw he is very confident and knowledgeable from his eyes. I think eyes can’t lie. So, I feel he is the one who fits for this segment.

b.       The second person is kind of fit, I guess. Because when I talked with him, he is not very sure about his mind, but he knows what I am asking about and can give the answer to what I want to listen to. So, I should put him into this segment.

c.       The last person is fit as well. She is also taking this class and told me that she likes this segment so much because of she feels that she absolutely belongs to this segment.

2)      Begin with alternative evaluation. In the last case exercise, you determined how customers sought information related to solving their needs. The outcome of this step is to produce a set of alternatives.

a.       For them, the alternative could be of better quality. If the price is low or fair enough, they would like to lick the best quality one for the alternative evaluation because people want to use it as long as possible.

3)      How/where do they buy? Elements of the actual transaction can help characterize your segment.

a.       Usually from retail stores or online. Both way because they can compare the price first, read the review, touch the goods, and decide where they want to buy it.

4)      Post-purchase evaluation. What matters most to your customers when they think back on the 'rightness' of the purchase? What helps them determine the purchase was a good idea? What sorts of things make them think a purchase was a bad idea?

a.       People sometimes may regret what they choose because they used it and has their own feeling about the post-purchase using experience. Everyone’s standard for quality is different. Some of them may think just can use is good, but others may think use over 5 years is good.

5)      Report the findings. Simply summarize your interviews.

a.       Therefore, I think people have all different of their desire. Also, people have a different standard definition of what is good or bad.

6)      Draw conclusions.

a.       This process can use not only on purchase but also in all other places. But let’s come back to the purchase decision. When we have needs, we started gathering information about the stuff we will buys. We evaluate its value and image of what it will be after purchase. After buying it, we evaluate again and comparing the price, quality, satisfaction of this product. Therefore, we can recommend to others or not.

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