11A – Idea Napkin No. 1

·         You. Who you are? What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically, regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

o   I am a UF senior student in a business school. My talents are good at geography and navigation. I am a sushi chef and can-do simple java. I think I can write a program for equipment to make fast sushi roll.

·         What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

o   I am offering the best service and the freshest food to my customers. In another word, sushi and sashimi are should be fresh all the time. Also, I want to make my customers feel happy when they eat the food I made.

·         Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

o   The people near the Tioga Town Center. The local who are middle class.

·         Why do they care? Your solution is only valuable insofar as customers believe its value to them. Here, explain why customers will pay you money to use your product or service.

o   A box of orange chicken can make everyone full, but I need to make people pay more for more “luxury” food. This will include taste, decoration, price, service, the value of the food itself. Fresh yellowtail is not cheap.

·         What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?

o   At the beginning, my competency is the price. Use a good price to attract customers from another restaurant. Then, the taste will grab customers’ stomachs with standard services.