12A – Figuring Out Buyer Behavior No. 1

1.       Pick a segment

a.       Demographic

2.       Find three people who would fit that segment and arrange to interview them.

a.       The first guy is a funny guy. He came in and told me that he is looking for a job for a while. He was selling medical raw material to the lab around the north and central Florida area. Because the salary he got couldn’t cover his expenses, so he tries to ask his boss to increase wages but got refused and got faired because of the last two months unmet the requirement. And he said he knows well about this area.

b.       The second lady is a student. She graduates from business school with the information system. Because she grows up in Gainesville, she knows well where the target customers are living in this area.

c.       The third lady is now working in a restaurant full time in Newberry. She has a great relationship with customers in this area because she works in here for over 10 years.

3.       Begin with need awareness.

a.       I think they have the same thing as what I am looking for. They would like to work harder.

4.       Move to information search.

a.       They need money. They have bill need to pay every month or even every two weeks. Most people who are working now are for money because they need to survive and, this is all they need so far.

5.       Report the findings of your research. Simply summarize what you learned in the interviews.

a.       I learned people are struggling to have a better life.

6.       Draw conclusions. Based on what you know about this segment and what you learned in your interviews, how would you succinctly describe this segment in terms of need awareness and information search?

a.       We need to separate the market into a few different segments that we learned from the class. so first, of course, is the market being very important. Because we need to know what we are selling, and who we are selling to. We have to be familiar with our idea and try to find out what is the possibility of our idea could be achieved.