What Makes You So Special?
It is a good question that I never
think about it before. Why my venture is special? How can keep my company special?
There should be some charm for people to pay for my product. Therefore, I would
like to list 10 resources and pick one of them to develop.
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Valuable
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Rare
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Inimitable
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Organized
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Human capital
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Yes
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No
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Competitive Disadvantage
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Social capital
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Yes
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No
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Competitive Disadvantage
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Financial capital
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Yes
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Yes
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No
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Temporary Competitive Advantage
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Capabilities
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Yes
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Yes
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Yes
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Yes
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Sustained Competitive Advantage
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Organizational culture
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Yes
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Yes
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Yes
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Yes
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Sustained Competitive Advantage
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Physical capital
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Yes
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No
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Competitive Disadvantage
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Intellectual capital
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Yes
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Yes
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Yes
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Yes
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Sustained Competitive Advantage
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Power of belief
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Yes
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Yes
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Yes
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No
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Unused Competitive Advantage
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Political capital
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Yes
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Yes
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No
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Temporary Competitive Advantage
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Enterprise alliance capital
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Yes
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Yes
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No
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Temporary Competitive Advantage
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Top resource: Intellectual capital
The
diesel generator on the electronic car is hard to be copied and protected by intellectual
property law.
Hi Don,
ReplyDeleteI once again wanted to compliment the ingenuity behind your idea that you developed. It reminds me a lot of the BMW I8 and it's gasoline assisted electric motor. I agree that in this venture, the intellectual capital is the top resource. If you are able to get the license to use the idea and use it proprietorially, then you are set.
Hi Don!
ReplyDeleteI think you put together a great chart in this venture. The 10 resources you pick go along great with the idea you came up with. Intellectual capital would be the top resource because you want your own idea.